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YETI
Originally born out of necessity, YETI products are over-engineered for maximum enjoyment. Roy and Ryan Seiders founded YETI because they couldn't find a cooler that could withstand the rigors they go through when hunting, fishing, and traveling. Nowadays, they're producing a wide range of products to fulfill any adventurous traveler's need for a superior product without limitations - that means hunting whitetail or catching a tarpon without worrying whether your cooler can keep up.
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